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Master the evolving media and promotion landscape using unrivaled data assets, pioneering technology, and long-established expertise from Vivvix.

Promotion Trends 2023

In 2023, Vivvix captured 73 billion print coupons and 10.4 billion digital coupons delivering nearly $250 billion in incentives to CPG consumers. 

2023 by the Numbers 


A total of 136 CPG manufacturers participated in FSI coupons and an astonishing 2,863 CPG manufacturers participated in Digital coupons in 2023. 



FSI coupons offered higher average face values than Digital coupons overall with Food incentives increasing +$0.31 to $1.82 and Non-Food incentives increasing +$0.36 to $3.30. However, Digital Non-Food face values were also on the rise, increasing +$0.17 to $2.37.

New Products

1,569 new products were captured in 2023 with 94% first seen in Digital. Dry Grocery and Personal Care were the largest contributors with 569 new Dry Grocery products and 233 new Personal Care products captured



January was the strongest month for FSI coupons with 17% of all Print promotions dropping at the beginning of the year. Digital was much more evenly distributed with notable peaks recorded in April, August and June.


Top Product Types

CCSA, Combination/Personal and Vitamins were the most represented product types in FSI couponing. In Digital, Laundry Detergent, Snacks and Fabric Softener saw the most activity.

Top Areas

Non-Food areas accounted for 89% of FSI coupons driven by Health Care and Personal Care. While in Digital, Food areas accounted for 56% of coupons with Dry Grocery leading all areas.

2023 Expanded Digital Footprint

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Explore our past insights:

2020 Year End Promotion Trends Report*
2019 Year End Promotion Trends Report*
2018 Year End Promotion Trends Report*


*This resource was originally posted on In 2023, Kantar launched Vivvix, unifying the Advertising Intelligence businesses of Kantar and Numerator.
Learn about the launch

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