The races are on, spend is up, and the messaging is distinct.

In an effervescent election cycle, all 435 U.S. House seats, 33 U.S. Senate seats, 14 Gubernatorial positions, and the Presidency are up for grabs, and a vast array of state ballot measures will take place. 

The political climate is always fiercely competitive, and now it's more saturated with political advertising than ever before.

In this video, we'll get you thinking about how this vertical will dominate national and local markets and its impact on ad inventory over this election cycle. 

Visit vivvix.com/cmag to learn more about our political ad intelligence.